Media Mentions

Explore Empowering Athena’s media mentions in leading outlets—from in-depth profiles to expert roundups. These media mentions showcase our evidence-driven approach to beginner strength and nutrition.

Press Features

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Do You Really Need To Be Able To Do 11 Push-Ups? TikTok Says Yes

Bustle, April 11, 2025

“Push-ups are one of the best full-body exercises you can do. They’re not just about your chest and arms—it’s managing your core control, maintaining shoulder stability, and even working on mobility through the movement.”

Why It Matters: Showcases our founder’s deep functional-fitness expertise, aligning with Empowering Athena’s focus on real-world results.

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Top Whey Protein Powders of 2025

U.S. News Health, May 2025

“When selecting a protein powder, look for third-party testedminimally processed products free from additives to ensure you’re fueling muscle synthesis safely—protein is one piece of the nutrition puzzle, and quality, balance, and personalization matter most.”

Why It Matters: Gives readers clear, actionable criteria for selecting a safe, high-quality protein powder—ensuring beginners fuel their workouts effectively without guesswork.

Bringing Insight to Action

Empowering Athena equips you with research-backed strategies and practical tips. Featherweight Fitness turns those insights into personalized coaching that helps you build real-world strength. Whether you’re refining your form from our expert roundups or diving deeper into functional movements from our feature articles, our two brands work in tandem to guide you from informed beginner to confident lifter.

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