Explore Empowering Athena’s media mentions in leading outlets—from in-depth profiles to expert roundups featuring our founder, Deb Simpson, NASM-CPT. These media mentions showcase our evidence-driven approach to beginner strength and nutrition.
Press Features
Do You Really Need To Be Able To Do 11 Push-Ups? TikTok Says Yes
Bustle, April 11, 2025
“Push-ups are one of the best full-body exercises you can do. They’re not just about your chest and arms—it’s managing your core control, maintaining shoulder stability, and even working on mobility through the movement.”
Why It Matters: Showcases our founder’s deep functional-fitness expertise, aligning with Empowering Athena’s focus on real-world results.
Top Whey Protein Powders of 2025
U.S. News Health, May 2025
“When selecting a protein powder, look for third-party tested, minimally processed products free from additives to ensure you’re fueling muscle synthesis safely—protein is one piece of the nutrition puzzle, and quality, balance, and personalization matter most.”
Why It Matters: Gives readers clear, actionable criteria for selecting a safe, high-quality protein powder—ensuring beginners fuel their workouts effectively without guesswork.
5 Bodyweight Exercises To Shrink Your ‘Armpit Pooch’ for Good
Eat This Not That, June 6, 2025
“You cannot spot-reduce fat — no exercise will melt it from one isolated area.”
Why It Matters: Reinforces our stance on realistic fat loss—no spot-reduction gimmicks, just building lean muscle, improving posture, and lowering overall body fat for results that last.
Bringing Insight to Action
Empowering Athena equips you with research-backed strategies and practical tips. Featherweight Fitness — my personal training business offering virtual and in-home coaching for women over 40 — turns those insights into personalized coaching that helps you build real-world strength. Whether you’re refining your form from our expert roundups or diving deeper into functional movements from our feature articles, our two brands work in tandem to guide you from informed beginner to confident lifter.
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Keep Exploring
- Discover detailed workout plans in the Beginner Strength Hub.
- Get one-on-one support through our Coaching Services.